The ROI of AI 2026:
From Token-Maxxing to Measurable Enterprise ROI

At ADG, we are committed to helping enterprise leaders bridge the AI readiness gap - turning complex AI ambitions into sustainable business performance. But scaling AI with predictable return on investment requires more than model selection; it demands an AI-ready data foundation and a strategic operating model.

To help you navigate the next frontier of enterprise AI, we are bringing you Google Cloud’s ROI of AI 2026 Report. Based on global research surveying 2,403 senior executives across 297,782 data points, this interactive report acts as a pragmatic blueprint for leaders ready to achieve token efficiency, control platform costs, and embed autonomous agents into core business processes.

What you’ll discover inside the 2026 Report:

• The shift to token efficiency: Search interest in "AI ROI" has officially overtaken "how to use AI" - learn why 86% of executives now agree AI drives cost-efficient growth.
• 3 strategies of AI ROI leaders: Discover how the top 26% of enterprise leaders are accelerating financial returns year-on-year through faster decision-making, mandated AI fluency, and deep process embedding.
• The impact of enterprise AI agents: See how 94% of organisations report AI agents are actively contributing to both direct cost savings and top-line revenue growth.
• Top scaling enablers: Why improved security, compliance, and workflow redesign have surfaced as the top enablers for moving AI from pilot to enterprise scale.
• Beyond productivity: Explore how faster strategic decision-making (55%) and increased workforce capacity (52%) have surpassed basic productivity as top measurable ROI metrics.
• Real-world case studies: Practical success stories from enterprise pioneers like Best Buy, PayPal, Highmark Health, Tata Steel, and Elanco.