Performance Marketing
Creativity meets intelligence.
About Performance Marketing
At ADG, we help businesses turn marketing into a performance engine: measurable, AI-powered, and outcome-driven. With data, analytics and automation at the core, we ensure every action is accountable, efficient and aligned with commercial success.
Our Performance Marketing Practice combines media, analytics, creative and AI in a single agile capability. Backed by ADG’s Data & AI team and built on a cloud-native foundation, we enable predictive modelling, automated optimisation and agentic marketing at scale. Whether building new capabilities or enhancing existing ones, we focus on impact and long-term ROI.
We deliver everything from paid media and SEO to predictive modelling, sentiment analysis, and AI-generated creatives. With a strong focus on real-time insights and autonomous optimisation, ADG enables marketing that adapts, learns, and scales with impact.
Core Performance Marketing Offerings
Media
- Paid digital media (Google; Meta; TikTok; LinkedIn)
- Programmatic media buying
- SEO; Generative Engine Optimisation (GEO); and App Store Optimisation (ASO)
Data
- Robust measurement and attribution
- Real-time performance analytics
- Advanced Data & AI solutions
Creative
- AI creative development
- Creative performance modelling
Our Approach
Advisory
- Maturity Assessments
- Commercial Advisory
- Cross-channel marketing strategy
- Media investment optimisation
- KPI alignment across media and analytics
Implementation
- Paid campaigns (Google, Meta, TikTok, LinkedIn)
- SEO, ASO, and GEO (Generative Engine Optimisation)
- GA4, conversion tracking, and server-side tagging
- Marketing data infrastructure and real-time insights
- Predictive modelling (churn, CLTV, media mix)
- AI-generated content and autonomous marketing agents
Managed Services
- Growth & Optimisation
- Full-service media management and optimisation
- Performance reporting, audits, and growth strategy support